I'm Ajay Choudhary, An UI UX Designer
5 years of experience in creating clean, user-friendly, and impactful digital designs. I’ve worked with brands like Kyasti Solutions, Digiana QLS, Civil Tracker, and TATA ClassEdge to build experiences that solve real problems and help businesses grow.
what can i do
User Experience
My design process is centered around people and how their needs fit into larger systems. I particularly excel in being able to go deep into an ambiguous space, simplify complex problems, and catalyze action through design execution. I ask a lot of questions.
UI UX Design
I design user-centric digital products by combining research, wireframing, prototyping, and visual design. My process ensures seamless user flows, accessibility, and consistency across platforms.
Tools & Skills: Figma, Balsamiq, Flowmap, Proto.io, Design Systems, Wireframes, User Flows, Personas, High-Fidelity Prototypes, WCAG, Usability Testing, Material UI and Many More.
Branding & Logo
I craft unique brand identities and logos using CorelDRAW, capturing the essence of a business and leaving a lasting impression.
Content Strategy
I develop strategic content plans that ensure clarity, consistency, and value—crafting compelling copy for websites, social media, blogs, and product listings that resonate with users and support business goals.
User Interface
My skillset in visual design, high-fidelity prototyping and defining product strategy have helped me lead design across different product spaces. I do my best work when I feel that I am making a tangible impact and growing myself and others.
web design
I design responsive, user-friendly websites that balance aesthetics with functionality, ensuring a smooth experience across all devices.
Tools & Skills: HTML, CSS, Bootstrap, JavaScript, WordPress, Responsive Design, Landing Pages, UI Kits.
graphic design
I create visually compelling graphics for marketing, branding, and communication that align with brand identity and capture attention across digital and print platforms.
Tools & Skills: CorelDRAW, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Canva, Creatives, Posters, Brochures, Banners, Infographics, Print Materials.
digital marketing
I create and manage impactful online campaigns that boost brand visibility and drive results. From SEO, Google Ads, and social media marketing to analytics and eCommerce product listings, I use data-driven strategies to connect with the right audience at the right time.
My Design Process
RESEARCH
Gather insights through user interviews, surveys, and market analysis to understand needs and goals.
Define Problems
Identify key user pain points, business challenges, and areas to improve.
Ideate
Generate creative ideas and potential solutions through brainstorming and collaboration.
Wireframing
Create basic layouts and structures to map out the user experience.
Design
Develop high-fidelity visuals with attention to UI elements, colors, and typography.
Prototype
Build interactive models to simulate the final product’s functionality.
Implement
Collaborate with developers to bring the design to life and ensure smooth integration.
Iterate
Continuously improve the product based on user feedback and performance data.
Featured Work
mobile app & Website
KYASTI Community App
A platform dedicated to serving societies and communities. It helps manage members and finances efficiently, fostering trust and enabling business growth. With the vision of taking local groups global, KYASTI empowers communities with seamless financial solutions.
Mobile App, Dashboard & Website
Digiana QLS Edtech Website, Dashboard & Mobile App
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Mobile App & Dashboard
Civil Tracker App & Dashboard
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Years of Experience
Projects
Brands
About Me
Hello! I’m Ajay. I’ve Been Designing for 5 Years
I’m a passionate UI/UX designer with 5+ years of experience creating transformative design solutions at Kyasti, Digiana QLS, Civil Tracker, and Tata ClassEdge.
From Finance and Education to Social Media, Matrimony, and Real-time Communication, I’ve led design initiatives that empower millions of users through intuitive, user-first experiences.
- UI UX Design
- Graphic Design
- SEO & Social
